Tickle Me Elmo on Fire

I wonder why the people did this video. Is it because they don't like Elmo? or Is it that they want to do something to get the attention from people? I think its to get the attention of people and to get some fame at YouTube. I feel there are better ways to entertain people and get some fame at YouTube. I guess they got what they wanted because their are several of these videos at YouTube. 

http://www.youtube.com/watch?v=GYGhmJD9LKc